Published By : Ruchi Shivhare
In today’s tech world, the majority of businesses are valuing the power of digitization. They are allocating a large part of marketing budget towards digital marketing. It allows businesses of all sizes to target their audience, track key performance indicators and prove return on investment. The quantitative shift from traditional to digital marketing is actually a great investment.
A digital marketing agency is required to get a better digital marketing strategy, campaign management, benchmarking of goals and interpretation of the results and data. But when hiring a digital marketing agency, one needs to be very cautious. Almost every agency says that it can handle any sort of digital campaigns but it’s not the reality. While choosing a perfect digital agency to match your goals and needs, you need to ask some questions to the agency to evaluate agency’s worth and capabilities.
What is your specialization area?
There are a number of digital marketing agencies out there. Every agency claims that it has all the expertise and resources to handle any kind of digital advertisement campaign. But, the reality is little different. There are some agencies which have multi-skill expertise such as on-site SEO, SEM, content marketing but not all. There are others which are focused on only single skill set such as SME or consulting. Before choosing, you should make sure that the skill set with which agency is dealing matches your needs and goals.
How will you track result? What KPIs be measured?
Agency must be able to provide you with any metric measurement you require over a given period of time. These metrics can include traffic, source of traffic, CPC, CTR, Keyword ranking change, search visibility, domain ranking and many more factors. Key performance indicators can help businesses know how their campaign is performing and the right and productive amendments can take place in the next campaigns.
What are your credentials for a business like mine?
If you are going to outsource digital marketing, you should know if the agency has potential to address your requirements. Evaluate agency’s potential by asking their team’s skills. If you are running a blog and need content marketing, you should ask the agency about the clients whom they helped to grow through content marketing. It will prove their track record in content marketing. Whether the agency’s marketer has right skills to handle the campaign or not and you will come to know how adaptive that agency is in order to provide you an outcome that you are looking forward to.
What strategies do you implement on your own brand?
When an agency is telling you their skills, just ask them what strategy they apply on their own brand. You should enquire how they decide their own branding strategy. How they keep up with the new trends? What are results and outcome of their own marketing efforts? What they learned from strategies to their own business? An agency which practices the strategies it says is always a good agency… So always be cautious!
Who will handle our social media accounts?
While searching good social media marketer you should ask this question. It is necessary to know if they are good match for you to handle your social media accounts. Many agencies actually don’t do it. They just bring more clients and outsource the work to other agencies. Now, outsourcing is good but when it is done over, it can generate negative effects. It can reduce quality of content on social media. Also ask them if they will provide you with regular reports of social media channel monitoring.
At last we will only say that just investing doesn’t guarantee great results. An investor needs to invest in right talent, skill and manpower. Only talented manpower can deliver you the best. Before investing money in digital marketing, businesses should intensively research on marketer’s track record, skills and digital enthusiasm. It will further result in smooth execution and management of digital advertisement campaign.
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